Smart quotes on the Mac keyboard
| “ | Open double quotes: option left-bracket |
| ” | Close double quotes: option shift left-bracket |
| ‘ | Open single quote: option right-bracket |
| ’ | Close single quote: option shift right-bracket |
From http://zirkel.com/blog/2008/04/21/how-to-get-smart-curly-quotes-using-the-keyboard-in-mac-osx/
